Conducting keyword research:
Best AdSense topics can change from week to week. They can vary depending on new fads, what’s on the news and what new technologies have been released. Good topics ebbs and flows and ‘what’s hot’ one minute could be ‘what’s not’ the next. Of course old news and old facts can make good niche topics but truly popular ones that haven’t already been done are rare.Also the best AdSense topics is different for each individual:
What is best for you might not be what’s best for the next Webmaster. This is because for a good AdSense topic to work for you, it has to at least interest you.
So an ideal list of good topics is unrealistic and untrue.
A good AdSense topic is therefore an idea that is delicately balanced between what’s new or different that is also in demand and one that is of interest to you. A good AdSense site is something that needs to be discovered and this is one way it can be done...
So an ideal list of good topics is unrealistic and untrue.
A good AdSense topic is therefore an idea that is delicately balanced between what’s new or different that is also in demand and one that is of interest to you. A good AdSense site is something that needs to be discovered and this is one way it can be done...
Brainstorming for AdSense Topics:
Finding the right topics requires conducting keyword research to determine the popularity of certain themes.- The first step is the process of brainstorming. This involves just putting down 15-20 ideas for possible website topics. The topics can be as diverse as possible it doesn’t matter as long as they are all based around themes that think you can work on till completion..
The next step requires that you perform a three step disqualification process using Google’s Adwords Search-Based keyword tool. This tool is used to narrow down the 15-20 potential ideas into ones that are more likely to work as website themes.
The three step disqualification process is as follows:
The three step disqualification process is as follows:
- The relevant keywords regarding each theme must get at least 20,000 or more specific searches per month to ensure that it can generate enough traffic for your site (you should only accept less if the topic is very niche). Also research deeper keywords and phrases that surround each topic idea. This part is labour intensive but it is well worth the effort. (Use Google’s Adwords Search-Based keyword tool for this part).
- Make sure that there are not too many competing websites based on similar themes. If there are too many good sites already covering the topic, you are too late the competition got there first.
There are certain types of sites that are guaranteed no-no’s. Money making sites saturate the internet and you will not get a top ten ranking for a site based on this theme. Another popular no-go topic is health related websites. There are millions of sites associated with the the topic of health on the internet and again you will get intense competition for a decent search engine ranking for a health related website.
- Make sure there isn’t too many Adwords campaigns running on the same phrases related to the topic. That is another indicator that the competition has got there before you.
At the end of this process you will have produced a table that looks somewhat like this:
Ideas |
Searches
(per month) |
Competition
|
Ad Campaigns
|
Computer games
|
450,000
| ||
Fashion
|
5,000,000
| ||
Comics
|
6,120,000
| ||
Green issues
|
5,400
| ||
Vintage cars
|
110,000
| ||
Parenting
|
165,000
| ||
Science Facts
|
6,600
|
Googles Adwords keywords tool can give you figures that are specific for country and language. But change it so that it gives you both global and exact demand values.
After you’ve completed this preliminary process you should have a small list of possible themes for your site. You can decide on which one takes your fancy and start putting a site together, developing pages and focusing on the few keywords that you have isolated so far.
However, your theme is far from fine tuned. You’ll probably need to focus on a specific aspect of the theme that you've chosen in order to develop a true niche website. You’ll need to find more keyword phrases and even delve into their possible profitability.
However, your theme is far from fine tuned. You’ll probably need to focus on a specific aspect of the theme that you've chosen in order to develop a true niche website. You’ll need to find more keyword phrases and even delve into their possible profitability.
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