Possible AdSense Earnings

Google has shrouded the whole AdSense program in a veil of mystery. That’s why everything relating to its details seems so vague and indefinite. Google has not been forthcoming with even the most basic of AdSense enquiries relating to the cost of various pay-per-click ads and how the system works. Google has also prohibited anyone from disclosing personal financial information relating to their AdSense account. This rule has been adhered to by most Webmasters; no one wants to see their AdSense membership revoked. 
But from behind the secrecy some approximate figures have come to light.

 

What are AdSense possible earnings per-click?

Earnings per-click vary markedly from one site to the next. On average a click could cost anything between $0.03 - $50.00, with most earnings per click been in the lower end of this range.

How much can you earn with AdSense?

Again this varies depending on a number of factors, these are;

• Search Engine Ranking (SER). The higher the ranking the more you get per-click per-ad.
• Website topic and theme. The content and keywords of your site dictate the type of AdSense ads that Google allocates.
• Traffic levels. This determines how many visitors passes through your site.
• Number of AdSense ads relating to specific keywords.

The perfect set of AdSense factors

So the ideal combination of factors that would result in a website that generated good AdSense income would be one that had high search engine ranking, for a number of popular keywords. Even more ideal would be if the keyword relevant for the site was linked to high paying Adwords advertisers.
It’s extremely rare for these combinations of factors to all work towards a Webmasters advantage. But a high SER with one or two of the factors above normally ensures a generous income stream for most sites.

Underlying all these factors is the need for a good constant flow of traffic through your site, without which there can be no AdSense revenue at all.

But to get the high flow of traffic that would be needed for success is not easy at all. This fact becomes apparent when we realize that on average most AdSense websites earn less than $5.00 a day. That’s $150.00 per month and a measly $1800 per year, not much really, is it?

The facts behind AdSense Earnings
So what levels of traffic is required to generate the average AdSense income? On average most AdSense sites have the following statistics:

• Make $0.5 per click
• Get approximately 1000 impressions per day.
• And we know that most sites have about a 1% CTR value  (Click-through-rates are basically calculated by dividing the number of clicks on ads by the number of impressions of a given site and dividing the resulting value by 100).
• This then gives us a value of about ten clicks per day per site.
• Earn $5.00 a day ($150.00 a month)

Not much returns for seemingly reasonable traffic levels and a value of $0.5 per click is slightly generous (the average value is a bit lower). Good AdSense sites on the other hand have statistics along these lines:

• Earn $0.5 per click
• Get approximately 10000 impressions per day (High SER’s 1-10 for popular keywords).
• Have a CTR value of about 5%.
• Altogether this results in about 500 clicks per day.
• And $250.00 a day (~$7500.00 a month).

From this we can see that the major difference between the two sites is the level of traffic. Even with a CTR value of 1%, a good site with the above statistics can earn up to $50.00 a day (~$1500.00 per month), which is reasonable AdSense earnings. But not all is lost with average sites... If a webmaster is hardworking enough they could build, up to ten average sized websites. If each earned the average amount of just $5.00 a day then ten, could altogether make more than $1500 a month.

To get a better a idea of possible AdSense earnings use the AdSense calculator.

 

The Top AdSense Earners

The few whose sites have achieved the right combination of factors have gone on to become the top highest AdSense earners. This is a list of the top individual AdSense earners of the last few years:

• Markus Frind from www.plentyoffish.com makes ~$300,000 a month.
• Kevin rose from www.digg.com makes ~$250,000 a month.
•  Jeremy Shoemaker earns ~$140,000 a month from shoemoney.com.
• Jason Calacanis, founder of weblogs, Inc earns ~$120,000 a month.
•  David Miles Jr. & Kato Leonard from www.freeweblayouts.net  are making ~$100,000 a month.

You could also be a top AdSense earner like those listed above by creating a heavily trafficked site. The key to AdSense success lies in building a unique yet popular website. If you create a site that more than lives up to people’s expectations, it will undoubtedly be remembered and will be revisited time and time again. Before you know it you could be receiving cheques from Google in the range of tens of thousands of dollars a month.