AdSense and Blogs

 The Ease of Blogs:

Using blogs is a great way to get a good idea into the web quickly without the complexities involved in setting up a proper website.
Even though blogs only takes minutes to set up they can look quiet professional. When setting these up, you are given a choice of templates to choose from, colors can be changed and other parameters can be tweaked to give a semblance of uniqueness. You don’t need knowledge of HTML, CSS or PHP, all you need to make a blog work is a great niche or a new topic that will generate fantastic amounts of traffic.

But ease doesn’t make success. To make a blog work... needs work, the same amount of content work required for a normal website.

 Most webhosts offer free blogging services in their packages. Google through blogger.com also offer blogging services for free but their site is very simple and is geared for the beginner blogger. Another good website for the more experienced blogger is Typepad who offer a free 14 day trail before registration. Typepad offers a host of fantastic services for those who wish to publish content on a regular basis into the World-Wide-Web without the hassle of getting caught up in the knots and bolts of a proper website.

The pros and cons of blogs

Blogs are different from websites for a number of reasons, some good, some bad. Blogs are quick and simple to set up while websites take a while to put together and can be extremely complicated.  Blogs tend to burn out quickly (though this isn’t always true) and are only viable as long as they are frequently updated. They don’t have the depth and the presentational variety that is possible with websites.
Blogs can be thought of as a supernova (especially a blog that has been built around a fantastic buzz topic) that burns brightly for certain period of time. Websites on the other hand can be thought of as long, stable Suns. They can take a very long time to gather momentum, but when they do so they can maintain that momentum for an equally long period of time.

 Creating simple AdSense blogs:

Blogs can be used to capture a moment. They can be used as a vehicle to discuss and write about something topical, current and personal. They can also be used with AdSense and they can be put together in minutes. Here’s how it could be done:

• Think of a theme. This could be anything you think could be of interest to people. You never know a good theme and name could be earning you some AdSense revenue faster than you think.  Take about 30 minutes to decide on an idea and a name.

• The next step is to register or apply for a blog site. This can be done through your webhost, through blogger.com or through Typepad. If you are planning on developing your blog into something serious I suggest using Typepad instead of blogger.com. The services that the site provides are probably the best you can get from any blog provider. From the use of thousands of templates to a great user interface the site has it all.

If on the other hand you are planning to only put together a small temporary blog, blogger.com is the better choice, simply because its free.

• After registration it’s time to choose the templates that best reflects your subject matter. At Google’s blogger the choices are limited, however at Typepad the choices are vastly more varied. If you a planning on creating a visually appealing blog, one that is more likely to get good traffic and a good CTR values Typepad is choice for you.

• Following customization comes AdSense registration. Blogger.com allows you to register to AdSense through the site. But if you joined another blogging site you can easily go to Google to apply. AdSense application takes no more than 10 minutes, unfortunately you will have to wait at least two days for your application to be approved.

• But in the meantime you can work on your chosen theme. It can be about anything, as long as you have an avid interest in the topic of choice. You can write about your car, your family, topical entertainment news anything that you are passionate about. Everyone has interests, hobbies and experiences, the more connected you are to the theme the better your writing will be.

• The look of your AdSense blog can be changed to your liking once Google has approved your application. Their borders can be removed, colors changed and font size fixed depending on the look you want for your blog.

• So your blog is set up and way you like it. The whole process excluding  the wait for the AdSense application approval can take as little as 45 minutes. So the next step is to divert some traffic to your site. This is the heart of any AdSense site. You will need to submit your site to the search engines, trade links with related sites and start telling anyone who will listen about your blog. 

Points to remember

• The benefit of blogs is that they keep you current. Blogs quickly loses their appeal if the information they contain gets out of date. So they need constant work, keep updating it on regular basis. Remember, Google loves blogs because they are updated regularly.
• Remember to always keep refining the content, images and video it might contain.
• If possible elaborate and expand on the theme. Remember you want to keep the blog viable for as long as possible, so expand on the theme of the site.
• Make sure your blog contains clear concise titles, plenty of keywords and loads of key phrases.
• Change the ‘meta name’ in your template and replace it with keywords of your own.
• Make sure that your blog doesn’t contain too many images. Google can’t read pictures, its crawlers only respond to text.