SEO and Google AdSense

 The importance of optimizing AdSense sites:

SEO stands for Search Engine Optimization. It is the process of optimizing your pages to make them ‘crawler’ friendly, so that they can be read and understood easier by search engines. It is also the process of making web pages relevant to specific keywords in order to get your website to the top of search rankings.

The heart of SEO are keywords

In the world of AdSense, SEO is essential. If SEO is not done at all or done incorrectly it could seriously damage the sucess of your AdSense project. The heart of SEO are keywords. SEO is mainly about the types of keywords you use, their placement and their density on your website pages. SEO basically represents the foundation of your marketing machine. It determines what kind traffic you get and it determines the quality of that traffic. It even determines, in a roundabout way, your final traffic levels.

Optimizing your pages with the right keywords determines what kind of search queries your pages turn up on. If you focus on the wrong keywords, or they are not focused enough, you could get your pages turning up on completely irrelevant searches.SEO is important for two major reasons in respect to AdSense:

• Optimizing your pages with the right kind of keywords also determines the types and quality of AdSense ads Google delivers to you.

A note about keywords and traffic levels

In relation to traffic levels, on-page optimization like keyword density and placement are no longer as influential a criterion as they once were for high rankings. The ranking algorithms that search engines use nowadays are much more complex and are more focused on off-page factors. But keyword choice can affect final traffic levels. This is because some keywords are more popular than others. If you decide to use extremely popular keywords all through your site you will be in direct competition for these keywords with a lot of other sites. You will also have to share traffic with these sites and this will inevitably affect you final traffic levels. On the other hand if you choose a variety of keywords that are less competitive you could possibly monopolize the traffic for these keywords. Basically when planning your AdSense website be wary of keyword competition and make sure you use a variety of keywords as well as less competitive ones.

 Search Engine Optimization and AdSense revenues:

Over the years the process of SEO has become a long, complex process. Long gone are the days where an abundance of keywords was all you needed to top a search engines search rankings. 
SEO has become an art form. And all art requires diligence as can be seen if proper keyword research is undertaken.
SEO can be split into three distinct parts:

• Keyword research. This involves using search-based keyword tools likeGoogle’s Adwords search tool and Wordtracker’s free keyword tool to find out which keywords best fit your site and will help in its eventual promotion.
• On-page optimization. This involves labelling metadata, tags, page text and other page elements, so that your site is primed with keywords and ready for the search engine ‘crawlers’.
• Off-page optimization. This part involves building keyword-rich external links into your pages from other popular and related websites. It also involves building links from other external sources including article sites and blogs.

Each stage has to be meticulously and persistently followed in order to obtain worthwhile search engine rankings. Remember, that 84% of searchers do not make it past the bottom of page two of search engine results. Outside of page two is in fact AdSense wilderness. Traffic levels are incredibly low (even for the very popular keywords) and it is very difficult to generate decent AdSense revenues outside of page two. 
In fact there is more to a top ranking position than the 84% statistic suggests. It’s clear that the closer a site is to the number one position the more trusted it is by its visitors and the more likely they are to click on the ads present on the site. Visitors seem to associate a top ranking website on Google with something akin to a quality brand.
So we can see the benefits of SEO. It not only determines the quality of traffic coming into you website, it indirectly affects its levels. And absolute optimization (a number 1 position) has an unequalled effect on CTR values that can boost AdSense revenues in a manner that no amount of ad tweaking can rival.