About Google AdSense

How does Google AdSense work?

Google AdSense is an entrepreneurial Webmasters dream. It is arguably the easiest way for a Webmaster to make money from a content rich site. 
Unfortunately making a good content rich website isn’t easy.

AdSense is a derivative of the Google AdWords program

AdWords is basically the small adverts you see at the right side of the screen every time you look for something using Google’s search engine.

These ads are paid for by Webmasters to promote their sites. AdWords is a good, fast way to get sites seen quickly (though at a cost) without the fuss of Search Engine Optimization (SEO). Due to the popularity of AdWords Google had to find alternative means of advertising their excess material and they duly came up with AdSense. The AdSense program works by enabling Webmasters to advertise AdWords campaigns on their own websites. And every time these ads are clicked Google pays the Webmaster a percentage of the sponsor’s allocated advertising budget. But what makes AdSense really work is the means by which it integrates into sites. Not only can they be configured to fit neatly into the layout of nearly any kind of site but Google has designed the system so that the AdSense ads they deliver are actually relevant to the content material of the sites they are put into. For more information go to: How Google AdSense works

 Can Webmasters make money using AdSense?

Of course Webmasters can make money using AdSense but it requires a lot of work. The work comes in three equally important parts:

• Planning, researching and organising of the site.
• The creation and putting together of the site.
• And the marketing of the site.

If all these parts are done to a reasonable level, a competent Webmaster might be able to put a decent AdSense website together. And a decent AdSense website means a decent money making business. 
The initial planning ensures that the theme and hence the keywords relating to your site are relevant and are in demand. The creation of the site requires that you make sure the layout, design and content are well arranged to make full use of the AdSense ads on your site. The marketing aspect of an AdSense venture is the end game and possibly the hardest part of the process. It is the part that is focused in drawing traffic into your site. 
However, if your research was thorough, your design is good and your content is quality you will have no problem attracting visitors to your site.

Good content is the heart of AdSense

Producing quality content-rich sites is the only means of gaining the confidence and trust of the visitors that happen to visit your AdSense website.
So in response to the opening question, yes, money can be made using AdSense but all the ingredients have to be in place to make it work. Only the most persistent, organized and motivated Webmasters can put together a viable long term AdSense project. So maybe...

AdSense isn’t for some

But that isn’t the whole story. Small, short, unplanned projects can make incredible amounts of AdSense revenue. But instances of this are extremely rare. Blogs (these are what these sites are called) can be put together quickly and cheaply (free on blogger.com and reasonably priced with Typeword). Blogs are popular, but they are often only a temporary means of using AdSense. They are often posted to reflect ongoing activity (be it in entertainment, someone’s personal life or a developing technology) and so can only be of interest as long as they kept up to date. 
But for those who are wary of taking on big, complex website projects blogs could be an alternative AdSense avenue.