Google AdSense Rules

In order for the scheme to run smoothly and fairly, Google has had to impose a number of strict rules. Due to the unregulated nature of the World-Wide-Web, Google have had to be to be tough in policing the use of their AdSense Program. 
In the long run their tough policies have helped many of its honest users who only wish to use the program in the manner it was intended by Google.
Google checks the usage patterns of those who have just applied to the scheme making sure that they are not breaking any of the rules.

 

Read Google's AdSense Terms of Service

If you are new to the scheme remember to read Google’s Terms of Service (ToS). It’s essential that you know Google’s ToS before commiting time and energy towards an AdSense project. It prevents you from wasting your resources on something that in the end might be rejected by them.

 AdSense Rules of Content

Before you put your site together you have to make sure your website complies with AdSense policies. The policies state that your site cannot contain any of the following materials:

• No pornography is allowed. Content of an adult or mature nature is forbidden.
• No hacking or cracking material.
• No excessive use of bad and offensive language.
• Violent content, racially abusive material, or any content that instigates religious intolerance is prohibited.
• Any content that promotes the use if illegal drugs or drug paraphernalia.
• No gambling or casino type content is allowed.
• The use of repetitive, irrelevant keywords in either code or content is forbidden.
• Any content than can be deemed to illegal or promotes illegal activity and any content that infringes on the rights of others.
• Copyright material is not allowed.
• Sales or promotion of certain materials that include:
• Weapons and ammunition
• Alcohol of any sorts
• Tobacco products of any variety
• Prescription  drugs
• Replica goods
  
  
  AdSense Rules of Conduct:After you have created a site that has been accepted by Google you have to be aware of the following AdSense rules of conduct to make sure you don’t fall foul of them in the future:

• Encouraging visitors to click AdSense Ads are strictly forbidden. Do not attempt to do so in anyway.
• Don’t attempt to confuse visitors by overlapping disguising or covering ads with images or text so that users are tricked or they cannot distinguish between content.
• Participating or creating ‘click groups’ (sets of people that click each other’s Ads) is banned. Google have very clever means of detecting such groups.
• Ads cannot be put on empty pages (pages with no content), pop-up pages, error pages, contact forms or registration pages.
• You cannot use automated bots to boost the amount of clicks on your site.
• Do not overpopulate your pages with Ads. Don’t display more than the maximum allowed by Google, which at the time of writing is: 3 ad unit, 1link unit, 2 search boxes and 2 referrals.
• You shouldn’t have more than 1 AdSense account. All your sites can be registered under your sole AdSense account.