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Sunday, April 15, 2012

Common AdSense Mistakes


AdSense misconceptions

With all the fanfare around AdSense, it’s easy to get confused and loose your way. While putting a project together it’s important that you remain focused and remain persistent.
One of the biggest barriers to AdSense success is a gradual decline in motivation. This can affect anyone, at any stage of a project. 
This combined with a general lack of understanding regarding how large a project can be and the timescales involved means that a large percentage of AdSense project falls to the wayside before completion.

Don’t be disillusioned about how AdSense works

Understand and ingest what it takes to build and market a successful AdSense website. One core thing to remember about all this is that the market is there. There are millions of people surfing the net everyday and the numbers are still growing. Here are some useful points to remember when embarking on an AdSense project:
  • Plan, organise and research. Choose a theme that is going to be of interest to you (helps with motivation) and one that is in demand but still niche (look at researching AdSense topics).
  • Don’t focus too much on the money. It can seriously damage your chances of success. The prospect of earning AdSense cash can make you extremely impatient and it can make you lose focus. Remember, it’s the quality of the content that draws in the crowd; that should be your first priority.
  • Know the full extent of a project. A project not only includes the planning and building of a website, it also includes the time required to market it. In fact more time is used marketing a site then actually putting it together (look at AdSense and SEO).
So the journey is only half complete after building the site, the more difficult struggle is getting your website noticed.
  • Keep building and keep marketing. Treat your AdSense website like a business. Don’t leave it stagnant. Like a store that doesn’t stock its shelves with fresh produce, if you leave your site unattended for too long, its material will quickly get out of date. And this would be noticeable to your visitors.Continue to build new pages, expand and update when necessary. Write blogs about your site, join forums and tell everyone about your fantastic AdSense website.

Keep focused and follow your project through

A theme that runs through all these tips is the need to keep focused and remain motivated. It can be difficult when only after five months on a project you’re only getting a measly $5.00 a month. But if you’ve planned and researched your site thoroughly and you’ve isolated the right keywords, written good quality material and have a decent looking user friendly site, you will be rewarded in the end with a good source of AdSense income. But remember not to give up just before it comes your way.
Here a few more general tips to keep you on the straight and narrow path towards AdSense success:
  • Try and use the right types of ads for certain locations of your site. The only way to know what ads works best and where is to experiment. The same principle applies to working out what colours work best.
Don’t get obsessive about tweaking your AdSense site (...remember AdSense fever?). Try and write out a schedule for optimizing your AdSense site and try to keep to it. More importantly keep an AdSense journal to write out all your observations and keep all you notes so you don’t keep going over hold ground. 
  • Use ad link units. These are serious money earners if used properly. Again find the right locations to place them on your site.
  • Don’t rush. Knowing that large sites are the true AdSense money earners there is a temptation to build a large site as quickly as possible. But building a large quality website quickly isn’t realistic. If you don’t want to create a poor quality, low performing AdSense website, you have to be patient and build your material gradually.
As long as you are consistent, persistent and organized you will get your AdSense business up and running successfully in due time.

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