Google AdSense Strategies

 Different types of AdSense Strategies:

What are the best Google AdSense strategies? What are the best ways to make money using AdSense?

There are a number of known Google AdSense strategies, some are safe while others are notoriously risky. The safe options tend to be long and drawn out while the more risky strategies can often deliver quick results.

Types of Google AdSense strategies 

There are different ways to make money with Google AdSense. Most of the best strategies are risk free, though some may get you banned by Google if practiced excessively. So choose which strategy you decide to use wisely. Avoid taking risks but if you have to, make sure you know what you are doing.

Here are some of the most practiced Google AdSense strategies:

• The Shallow Site Approach – Only a few pages are needed to execute this strategy. And as long as the flow of traffic through them is heavy enough, substantial amounts of AdSense revenue can be generated. This strategy can be executed very quickly but it requires a very good niche theme to accomplish with any success. There is a small amount of risk involved with this approach but this primarily depends on the means by which traffic is directed through the site.


• The Broad Site Approach – This strategy attempts to make the most out of AdSense by focusing on quantity. This method gets high levels of traffic by utilizing a multitude of poorly trafficked webpages. It relies on the overall traffic volume to generate healthy AdSense revenues. The standard of sites using this approach doesn’t necessarily have to be poor as there a acceptable ways of creating a lot of good quality content quickly without using automated methods that spam the Search Engines (for example user-generated content).


• The Authority Site Approach – This is the method most encouraged by Google and therefore the method most likely to reap significant long-term benefits. It basically involves the creation of a large, quality, AdSense website. It is the long-approach of making money with Google AdSense and requires a lot of time and patience to accomplish successfully. But can be the most lucrative strategy. There are no real risks to this method as long as Google’s Terms of Service (ToS) are adhered to.


• Revenue Sites – This strategy is quiet risky because it involves a technique that is openly discouraged by Google. It often uses automated methods to generate hundreds (sometimes even thousands) of sites. However, the practice of creating hundreds of revenue sites to make AdSense money has worked for many AdSense publishers over the years and can be extremely lucrative. The method essentially works by focusing on long-tail search terms and the principle of ‘quantity' over 'quality’.


• AdSense Arbitrage – This is another method that is discouraged by Google. It has become difficult strategy to use lately due to some new rules that Google have added to both their AdSense and AdWords schemes. But some experienced AdSense publishers still use AdSense arbitrage to make significant amounts of money.

These are some of the strategies used to make money with Google AdSense. Some publishers use a combination of different methods to draw traffic to their sites to enhance their AdSense earnings. The more experienced you are with AdSense, the more familiar you will become with the various strategies used to make money and the more prolific you will become with using them.

Common AdSense Mistakes

AdSense misconceptions

With all the fanfare around AdSense, it’s easy to get confused and loose your way. While putting a project together it’s important that you remain focused and remain persistent.
One of the biggest barriers to AdSense success is a gradual decline in motivation. This can affect anyone, at any stage of a project. 
This combined with a general lack of understanding regarding how large a project can be and the timescales involved means that a large percentage of AdSense project falls to the wayside before completion.

Don’t be disillusioned about how AdSense works

Understand and ingest what it takes to build and market a successful AdSense website. One core thing to remember about all this is that the market is there. There are millions of people surfing the net everyday and the numbers are still growing. Here are some useful points to remember when embarking on an AdSense project:

• Plan, organise and research. Choose a theme that is going to be of interest to you (helps with motivation) and one that is in demand but still niche (look at researching AdSense topics).
• Don’t focus too much on the money. It can seriously damage your chances of success. The prospect of earning AdSense cash can make you extremely impatient and it can make you lose focus. Remember, it’s the quality of the content that draws in the crowd; that should be your first priority.
• Know the full extent of a project. A project not only includes the planning and building of a website, it also includes the time required to market it. In fact more time is used marketing a site then actually putting it together (look at AdSense and SEO).

So the journey is only half complete after building the site, the more difficult struggle is getting your website noticed.

• Keep building and keep marketing. Treat your AdSense website like a business. Don’t leave it stagnant. Like a store that doesn’t stock its shelves with fresh produce, if you leave your site unattended for too long, its material will quickly get out of date. And this would be noticeable to your visitors.Continue to build new pages, expand and update when necessary. Write blogs about your site, join forums and tell everyone about your fantastic AdSense website.

Keep focused and follow your project through

A theme that runs through all these tips is the need to keep focused and remain motivated. It can be difficult when only after five months on a project you’re only getting a measly $5.00 a month. But if you’ve planned and researched your site thoroughly and you’ve isolated the right keywords, written good quality material and have a decent looking user friendly site, you will be rewarded in the end with a good source of AdSense income. But remember not to give up just before it comes your way.
Here a few more general tips to keep you on the straight and narrow path towards AdSense success:

• Try and use the right types of ads for certain locations of your site. The only way to know what ads works best and where is to experiment. The same principle applies to working out what colours work best.

Don’t get obsessive about tweaking your AdSense site (...remember AdSense fever?). Try and write out a schedule for optimizing your AdSense site and try to keep to it. More importantly keep an AdSense journal to write out all your observations and keep all you notes so you don’t keep going over hold ground. 

• Use ad link units. These are serious money earners if used properly. Again find the right locations to place them on your site.
• Don’t rush. Knowing that large sites are the true AdSense money earners there is a temptation to build a large site as quickly as possible. But building a large quality website quickly isn’t realistic. If you don’t want to create a poor quality, low performing AdSense website, you have to be patient and build your material gradually.

As long as you are consistent, persistent and organized you will get your AdSense business up and running successfully in due time.

How To Build AdSense Traffic

How to get AdSense traffic

With all the work you’ve put into your site, the days of critical planning, the designing, brilliantly keyword optimized pages would all come to nought if you can’t get any traffic.
The best route towards getting good AdSense traffic is high search engine ranking. But how is this achieved?

On-page SEO is all about preparing your pages for the search engines and preparing them for the right type of AdSense ads. It’s all about laying the foundations and getting your pages ready for the big event which is improving your link popularity.

AdSense websites and link popularity

Link popularity is a search engines means of assessing how popular your site is according to other Webmasters. Basically the more your site is quoted through incoming links the more it is valued by the search engines.

Off-page optimization is what fuels your site. Without a good off-page optimization campaign your bid to get decent AdSense traffic is doomed to failure.
The system by which Google ranks a website is quite complex, but in essence it is primarily driven by:

• The quantity of links that points to your website
• 
  The quality of those incoming linksThe relevance of those links (if they are related to your AdSense theme)

If you can get a significant number of incoming links from a number of high quality sites (those that are well established and trusted by Google) the quicker your AdSense website will move up the rankings.

For more information about how to get AdSense traffic download Best AdSense Traffic for free.

Be wary of sites selling links

There is a demand for quality incoming links and because of this demand a market has opened up for them. You can now get hundreds of links to your site... for a price.

Remember the criteria of the links that is valued by Google, it is not only the quantity, but their relevance and their quality. Unfortunately, the relevancy and the quality of some of the incoming links that are sold in bulk are usually very poor. So poor in fact that you could be penalized by the search engines if you happen to use them.

The best way to get incoming links to your AdSense website is to find them yourself. But before you go out on the hunt for some AdSense traffic, make sure you have a large enough site. Webmasters will only obligingly link to your site if they think that it has something to offer.

Also, remember to keep a close eye on how your traffic levels are doing. You can't seriously hope to build traffic for your site if you can't keep track of how many visitors are going through it. Been able to track the path by which visitors find your website is essential for any traffic building campaign. There are many ways to do this but by far the best method is to use the analytics tool provided by Google.

SEO and Google AdSense

 The importance of optimizing AdSense sites:

SEO stands for Search Engine Optimization. It is the process of optimizing your pages to make them ‘crawler’ friendly, so that they can be read and understood easier by search engines. It is also the process of making web pages relevant to specific keywords in order to get your website to the top of search rankings.

The heart of SEO are keywords

In the world of AdSense, SEO is essential. If SEO is not done at all or done incorrectly it could seriously damage the sucess of your AdSense project. The heart of SEO are keywords. SEO is mainly about the types of keywords you use, their placement and their density on your website pages. SEO basically represents the foundation of your marketing machine. It determines what kind traffic you get and it determines the quality of that traffic. It even determines, in a roundabout way, your final traffic levels.

Optimizing your pages with the right keywords determines what kind of search queries your pages turn up on. If you focus on the wrong keywords, or they are not focused enough, you could get your pages turning up on completely irrelevant searches.SEO is important for two major reasons in respect to AdSense:

• Optimizing your pages with the right kind of keywords also determines the types and quality of AdSense ads Google delivers to you.

A note about keywords and traffic levels

In relation to traffic levels, on-page optimization like keyword density and placement are no longer as influential a criterion as they once were for high rankings. The ranking algorithms that search engines use nowadays are much more complex and are more focused on off-page factors. But keyword choice can affect final traffic levels. This is because some keywords are more popular than others. If you decide to use extremely popular keywords all through your site you will be in direct competition for these keywords with a lot of other sites. You will also have to share traffic with these sites and this will inevitably affect you final traffic levels. On the other hand if you choose a variety of keywords that are less competitive you could possibly monopolize the traffic for these keywords. Basically when planning your AdSense website be wary of keyword competition and make sure you use a variety of keywords as well as less competitive ones.

 Search Engine Optimization and AdSense revenues:

Over the years the process of SEO has become a long, complex process. Long gone are the days where an abundance of keywords was all you needed to top a search engines search rankings. 
SEO has become an art form. And all art requires diligence as can be seen if proper keyword research is undertaken.
SEO can be split into three distinct parts:

• Keyword research. This involves using search-based keyword tools likeGoogle’s Adwords search tool and Wordtracker’s free keyword tool to find out which keywords best fit your site and will help in its eventual promotion.
• On-page optimization. This involves labelling metadata, tags, page text and other page elements, so that your site is primed with keywords and ready for the search engine ‘crawlers’.
• Off-page optimization. This part involves building keyword-rich external links into your pages from other popular and related websites. It also involves building links from other external sources including article sites and blogs.

Each stage has to be meticulously and persistently followed in order to obtain worthwhile search engine rankings. Remember, that 84% of searchers do not make it past the bottom of page two of search engine results. Outside of page two is in fact AdSense wilderness. Traffic levels are incredibly low (even for the very popular keywords) and it is very difficult to generate decent AdSense revenues outside of page two. 
In fact there is more to a top ranking position than the 84% statistic suggests. It’s clear that the closer a site is to the number one position the more trusted it is by its visitors and the more likely they are to click on the ads present on the site. Visitors seem to associate a top ranking website on Google with something akin to a quality brand.
So we can see the benefits of SEO. It not only determines the quality of traffic coming into you website, it indirectly affects its levels. And absolute optimization (a number 1 position) has an unequalled effect on CTR values that can boost AdSense revenues in a manner that no amount of ad tweaking can rival.

AdSense Content

The heart of AdSense success lies in good website content.  Good AdSense content draws in the traffic. It is the factor that persuades them to return and it is the part of your site that determines if your visitors click on your ads.

But writing content for the web isn’t easy. This is because you have to serve two masters, your potential users and the search engines indexing mechanisms. Providing quality content sometimes isn’t enough because you also have to write AdSense content that Google’s crawlers can recognize and index properly.
Basically, try and use your page specific keywords as much as possible when writing AdSense content. Mix it up with a few variations of your keywords and always try to put your keywords in <h1> and <h2> title tags.

Writing your own AdSense content:

The best way of creating AdSense content is to write it yourself. There is nothing more satisfying than writing your own original material about something that you are passionate about. Writing your own content gives you essential control over the development of you website. You are the heart of everything. New ideas stems from what your write, your website layout is dependent on what you are writing about. The images and multimedia elements you finally decide to use are reliant on what you discuss, elaborate on and share on your site.

Writing your own AdSense content puts you closer to the material, giving you the ability to fine tune it, change and tweak it, so it better expresses what you want to convey. 

Even if you are not a writer of any repute (who in the net is anyway?) you should give it a go. Practice (in the world of writing at least), does make perfect.

But writing your own AdSense content can be extremely time consuming. This is especially true if you are planning on creating a 50 or so page website. That’s why people sometimes seek alternatives.

Tips for writing AdSense content

Make sure that you plan your content material adequately. Use your well-researched AdSense keywords all through your writing. Keyword enriched articles pulls in better AdSense ads, which in turn are more likely to get the click. But be careful not overuse them, remember your first priority are to your human users. Look after the search engines only after your visitors have been properly catered for.

Keep your pages specific. Stay focused on the topic, while it’s tempting to start discussing other aspects of your general theme, it doesn’t help those visiting your site who are expecting something more detailed and specific.

Create lots of quality AdSense content. The primary reasons why most AdSense websites fail is because they lack enough quality content. We all know it’s easier to write short, succinct articles but longer articles (more than 500 words) tend to perform better.

Write to your strengths. Don’t try to write in styles not familiar to you. If you have a technical background, then try refine that aspect of your writing in your articles. By all means develop all areas of your writing but don’t experiment with your AdSense content material. Write some articles outside of the web and test them with family and friends to get an idea of how good they are. If they are decent you can start to publish them on article sites.